AIDA is an acronym for Attention, Interest, Desire and Action and it is the name of a widely used model in marketing that describes the steps a customer goes through in the process of purchasing a product since late 19th century.
Inspired by this core marketing model, we use modern and proven methodologies to support our customers on their go-to-market journey and help them boost their revenues and profitability.
We provide End to End support for our customers on their sales process with a team who have comprehensive experience on Sales, Business Development, Marketing, Project Management, Marketing, Technical Management, Consultancy and Business Management mainly in IT, Telco, BPO and Digital Media Sectors.
Each sector has their own dynamics and every product / service requires specific approach for marketing. Identifying the correct path to market your products or services is a vital step for a healthy sales cycle. Our “Sales Process Analysis” Service does just that. We analyse our customers’ products/services, target markets, competition and differentiators to identify most effective sales channels/models and create the best processes to gain highest benefits. With this service we aim to optimize the sales force and create an efficient sales model for our customers.
Having the right preliminary preparation and determining the sales tactics before starting the sale will prevent surprises in the process. Progressing without planning will lead to both deviations in targets and uncertainties. With our “Strategic Sales Planning” Service, we enable companies to get on the field with the right tactics. With internationally accepted methodologies, we create a traceable, measurable and detailed business plan, and follow up and manage it if desired. By developing effective reporting models, we ensure that the activities performed are used not only for measurement of success but also for a tool for decision making in the future.
For any communication, it is vital to be heard and to be understood by the target audience. Beyond that, the message transmitted can be deemed effective when it is of interest to the other party and can get the recipient into action. Accordingly, the communication of your products and services can be successful only if it fits the needs and goals of the other party and used in their business language. With our “Product / Service Communication” Service we analyse the communication materials you use and convert them to a format that can be effectively communicated to your target customers, highlighting right messages with an impact.
Sales is a profession that requires expertise. As in any profession, having the right skills, information and tools are essential. Within the scope of our “Sales Skills Development” Service, we provide soft-skill trainings that increase competencies in a wide perspective, from the basic skills of sales personnel, to advanced sales methodologies, from financial management to the psychology of sales. While doing this, we follow internationally accepted methodologies and create customized content that is compatible with the corporate culture. In addition, we follow up the development and success of the sales team and adjust the competencies through modified trainings for the changing business environment.
One of the most defining issues in sales activities is to work with the right individuals. We provide the right personnel selection and staffing services to our customers who want to transform their team, want to establish a new sales team or want to grow their team with the right individuals. Likewise, we offer Personnel Management services to companies that want the existing sales team to be managed by a specialist manager.
We offer “Sales Development Services” for our customers who do not have a sales team in the field or who needs a specific sales capability for a certain customer group. In this context, we carry out sales activities focused on potential target clients under the corporate identity of our customers. We offer a result-oriented service, using effective sales methodologies, with expert salespeople with a broad professional network. In this way, our customers can benefit from the skills of the professionals who would bring very heavy costs when employed, creating a win-win solution. Moreover, for multinational companies that are interested in developing business in the Turkish market but not been able to establish a local presence, we offer an efficient and low cost entry to the market by representing them with their corporate identity and let them take advantage of the benefits in this high potential market.
Serdar has over 20 years experience at local and multi-national companies operating in Hi-Tech, IS, Telco, SI and Consultancy Services as an employee, manager and/or as an investor.
He is co-founder and partner at Satış Fabrikası, iPOS, Forcerta and Global Miles and delivers soft skill trainings for corporate companies. He is also author of 3 best-selling business books; “Dikkat Satıcı Giremez”, “Ne Olmazsa Satış Olmaz” and “Damdan Düşen Bilir”
Burcak has more than 15 years of managerial experince at local and multi-national companies operating in System Integration, Telco, Business Process Outsourcing, Digital Media and Consultancy Services.
He specializes in Sales Strategy, Complex Sales Process, Customer Engagement, Digital Transformation Programmes and Cloud Services. He is co-founder of PAT3.com gaming platform.
Tansu has more than 15 years of managerial experince at local and multi-national companies operating in System Integration, Telco, Digital Broadcasting, Hospitality and Consultancy Services.
He is co-founder and partner at Satış Fabrikası, Forcerta, iPOS and Global Miles. He supports Aida customers for sales management, business development, sales strategy and solution sales management.
Kerem has over 10 years of experince at multi-national companies operating in Automotive industry.
He specializes in channel management, sales operation management and partner ecosystem structuring.
You can fill in the form on the left or send an email to firstname.lastname@example.org